News


Should you join a networking group?

Should you join a networking group?


Posted on Feb 9, 2017

I was recently interviewed by Ilise Benun, of Marketing Mentor, on my experience with networking. You can read the interview in full on her blog. Networking isn’t just for extroverts—there are a variety of groups and events that fit many personality types and schedules. Not only is networking a great way to connect with potential customers, it will help your business perfect its outreach. Refining your message Talking about yourself...

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A great example of brand evolution is the recent re-awakening of Star Wars within pop culture. The brand needed a rebound after the lukewarm reception of the three prequel movies. When creator George Lucas retired and sold his company, Lucasfilm, to Disney in 2012, he was selling not just the beloved characters but also the potential for future development of the brand. Lucasfilm subsequently created a Story Group of important staff...

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In discussing the elements of good branding, we have touched on color, voice and now the focus turns to audience. Identifying specific traits about your audience will give you valuable insight.   Go beyond the basic demographics: Find common personality traits. Perhaps they are organized or proactive. Or they are inquisitive and research a lot before making a decision. Why do they seek you out? For example, do you offer a...

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Is it time for your brand to evolve?

Is it time for your brand to evolve?


Posted on Oct 11, 2016

If it’s not broken, don’t fix it. That is my general stance on building and evolving a brand. When I start working with a new client, a common question I’m asked is whether the logo “feels” out of date. While some elements of logo design can become outdated (fonts, drop shadows, color), the real concern of the client is that something feels off with the brand… and it’s not necessarily the logo! Companies evolve over time. Products and...

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We help clients stand out with great branding. That’s why I’ve been talking about the elements of a solid foundation for your brand (both in my newsletter and during a recent presentation for Baltimore/Annapolis Professionals). Last month I discussed the power of color when it comes to your brand. Even though it may not be using actual words, color says a lot…which leads to today’s branding element which does use actual words—voice....

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Is blue luckier than green?

Is blue luckier than green?


Posted on Apr 10, 2016

Green may remind us of good luck at this time of year, but it’s a distant second to blue when used in design and branding. Blue is associated with trust and dependability, while green evokes freshness and nature. Color is the first component of a brand that consumers remember, followed by shapes, numbers and lastly, words. But color preference can vary by gender and culture. Scroll down to discover what studies have found about...

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