A name change for Biologics Unlimited, an online distribution source for tissue banks, jump-started this rebranding project. The rebrand needed to consider the positioning of the company as a resource to hospitals and surgeons worldwide.
Like a surgical scalpel, the letter “A” has sharp, defined edges that represent precision. It is surrounded by a circle to represent the company’s global reach. A supplemental, warm color palette was created to showcase the variety of products and services they provide.