We worked with the marketing team at BalletNova Center for Dance to create a series of promotional pieces for their spring show and their summer camps. Together we identified key elements that would carry through all of the pieces we created, which included digital ad campaigns, posters, postcards and print advertisements.
With the materials Deb and her team created, we were able to reach new audiences for our spring show performances—most of this year’s Petite Performance audience members had never been to a BalletNova performance before. Our spring show stood out from the crowd and provided that intrigue we were looking for in order to catch the eye of potential ticket buyers. Having a reliable and responsive designer is a breath of fresh air.