Pepperjacks Subs is a hidden gem in Laurel, Maryland. The shop took over an old gas station and builds upon the location’s unique style. Pepperjacks has a devoted customer base from the surrounding neighborhoods, and its popularity has increased with the recent development of Maple Lawn and nearby business communities.
The owners wanted to refresh their overall branding without losing its charm. We worked together to unify their branding behind a new logo and extend it to all interior displays, menus and new point of sale materials. The brand works independent of their shop’s unique architecture, and to be flexible for a satellite location within Capitol Tech University.