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Marketing, Planning and How it Compares to a Duathlon

Marketing, Planning and How it Compares to a Duathlon

by | Jun 1, 2015 | Uncategorized

Is your marketing short view or long view?  In the enlightening book Brandraising, Sarah Durham lays out the difference that strategy and planning can make in promoting your business. Simply put, the short view involves reactive decision-making. It has an ad hoc...