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Are you sharing the why?

Are you sharing the why?

by Deb Dulin | Dec 20, 2018 | Branding, Logo

My daughter moves a little faster in the morning if I tell her why we’re in a rush. It makes her a member of the get-out-the-door initiative instead of an unwilling participant. This concept of sharing the why works with design, too. On a recent project, I was...

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