Is your business card doing its job?

Is your business card doing its job?

Recently, I facilitated a discussion for members of the Howard Tech Council on how to maximize your business card for marketing. It generated a conversation about the takeaways we want to create for recipients.  The next time you collect business cards at a networking...
What’s your problem, anyway?

What’s your problem, anyway?

A client came to us thinking they needed a “basic brochure.”   And when we dove into the problem they were trying to solve, it turned out that a brochure would be a waste of ink, paper and money.   Instead, we created a marketing piece that spoke to three different...