Is your marketing generating results you’re looking for? It should be—that is the whole point.

When you are setting up your marketing budget for the year, make sure this year’s commitments are worth it.While it’s easy to do “what we’ve always done,” you should take the time to analyze whether your current marketing efforts are still relevant, effective, and productive.

Ask yourself these 3 questions:

  • Has your business grown in the last year? If yes, does your marketing need to reflect that? If the reason for your growth is a new product or service, or a new client-base, then the answer is probably yes.
  • Has an existing marketing effort run out of steam? Is there something you slog through or put on autopilot just to check it off the list? Is it still relevant? Is it getting results? If it’s necessary, what can be done to reinvigorate it?
  • Did you learn something new about your audience or target market in 2015? How can this be included in your 2016 outreach? A deepened understanding of your market could be the key to efficient marketing in the year to come.

The new year is the ideal time to move forward on the efforts that help you reach your goals, and quit the ones that don’t. Contact us today for a new perspective on your marketing for this year. We can help make sure you’re doing it right—without confusion, aggravation or wasted effort.