Star Wars: A good example of Branding vs. Marketing

Star Wars: A good example of Branding vs. Marketing

We are big Star Wars fans here. And whether you are, or aren’t, you have probably started to see a deluge of marketing for Star Wars: The Last Jedi which opens on Dec. 15th. With new Star Wars movies coming out so frequently, distinct marketing is essential is...
Should you join a networking group?

Should you join a networking group?

I was recently interviewed by Ilise Benun, of Marketing Mentor, on my experience with networking. You can read the interview in full on her blog. Networking isn’t just for extroverts—there are a variety of groups and events that fit many personality types and...
What can we learn from the evolution of Star Wars?

What can we learn from the evolution of Star Wars?

A great example of brand evolution is the recent re-awakening of Star Wars within pop culture. The brand needed a rebound after the lukewarm reception of the three prequel movies. When creator George Lucas retired and sold his company, Lucasfilm, to Disney in 2012, he...
4 steps to identifying your target audience

4 steps to identifying your target audience

In discussing the elements of good branding, we have touched on color, voice and now the focus turns to audience. Identifying specific traits about your audience will give you valuable insight.   Go beyond the basic demographics: Find common personality traits....