Is it time for your brand to evolve?

Is it time for your brand to evolve?

If it’s not broken, don’t fix it. That is my general stance on building and evolving a brand. When I start working with a new client, a common question I’m asked is whether the logo “feels” out of date. While some elements of logo design can become outdated (fonts,...
How to speak your clients’ language

How to speak your clients’ language

We help clients stand out with great branding. That’s why I’ve been talking about the elements of a solid foundation for your brand(both in my newsletter and during a recent presentation for Baltimore/Annapolis Professionals). Last month I discussed the power of color...
Is blue luckier than green?

Is blue luckier than green?

Green may remind us of good luck at this time of year, but it’s a distant second to blue when used in design and branding. Blue is associated with trust and dependability, while green evokes freshness and nature. Color is the first component of a brand that...
Fall in love again with your content marketing

Fall in love again with your content marketing

Last time I talked about how to stop and evaluate your commitments so you don’t waste time and money on unproductive marketing efforts—otherwise, you could be marketing yourself silly and making zero impact. If done incorrectly, one of these time-stealing and...
3 questions to help evaluate your marketing

3 questions to help evaluate your marketing

Is your marketing generating results you’re looking for? It should be—that is the whole point. When you are setting up your marketing budget for the year, make sure this year’s commitments are worth it.While it’s easy to do “what we’ve always done,” you should...