by Deb Dulin | Feb 14, 2019 | Branding
Valentine’s Day is upon us, but love isn’t just for February. It’s available year-round—even for your business! Getting customer feedback may be an extra step in your process, but it’s worth it. Here’s why: It reminds them of the great experience they had. If your...
by Deb Dulin | Jan 21, 2019 | Branding, Print
Recently, I facilitated a discussion for members of the Howard Tech Council on how to maximize your business card for marketing. It generated a conversation about the takeaways we want to create for recipients. The next time you collect business cards at a networking...
by Deb Dulin | Jan 10, 2019 | Branding
A client came to us thinking they needed a “basic brochure.” And when we dove into the problem they were trying to solve, it turned out that a brochure would be a waste of ink, paper and money. Instead, we created a marketing piece that spoke to three different...
by Deb Dulin | Dec 20, 2018 | Branding, Logo
My daughter moves a little faster in the morning if I tell her why we’re in a rush. It makes her a member of the get-out-the-door initiative instead of an unwilling participant. This concept of sharing the why works with design, too. On a recent project, I was...
by Deb Dulin | Jul 31, 2018 | Branding
The fourth phase in your sales funnel is: Action. In this stage, they are ready to buy from you! Now it’s time to close the sale. Your goal at this stage is to maintain a positive experience so that they feel supported by their decision to purchase from you. In this...
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