Client love is powerful—share it.

Client love is powerful—share it.

Valentine’s Day is upon us, but love isn’t just for February.   It’s available year-round—even for your business!   Getting customer feedback may be an extra step in your process, but it’s worth it. Here’s why: It reminds them of the great experience they had. If your...
Is your business card doing its job?

Is your business card doing its job?

Recently, I facilitated a discussion for members of the Howard Tech Council on how to maximize your business card for marketing. It generated a conversation about the takeaways we want to create for recipients.  The next time you collect business cards at a networking...
What’s your problem, anyway?

What’s your problem, anyway?

A client came to us thinking they needed a “basic brochure.”   And when we dove into the problem they were trying to solve, it turned out that a brochure would be a waste of ink, paper and money.   Instead, we created a marketing piece that spoke to three different...
Branding in a sales funnel: A is for Action

Branding in a sales funnel: A is for Action

The fourth phase in your sales funnel is: Action. In this stage, they are ready to buy from you! Now it’s time to close the sale. Your goal at this stage is to maintain a positive experience so that they feel supported by their decision to purchase from you. In this...
Branding in a sales funnel: D is for Desire

Branding in a sales funnel: D is for Desire

The third phase in your sales funnel is: Desire. In this stage, your recipients are no longer prospects—they’re leads. They’ve been exposed several times to your messaging, and what you’ve said has been resonating with them. Now they want to know more. They are almost...

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Branding in a sales funnel: I is for Interest

Branding in a sales funnel: I is for Interest

I recently talked about how a sales funnel can create an organized, automated approach to turning strangers into customers. My preferred approach to creating a sales funnel is AIDAN (Awareness, Interest, Desire, Action, Nurture). In my upcoming messages, I’ll walk you...
Branding in a sales funnel: A is for Awareness

Branding in a sales funnel: A is for Awareness

I recently talked about how a sales funnel can create an organized, automated approach to turning strangers into customers. My preferred approach to creating a sales funnel is AIDAN (Awareness, Interest, Desire, Action, Nurture). In my upcoming messages, I’ll walk you...
What is a sales funnel?

What is a sales funnel?

Getting new customers can take time—and a lot of work. But I have good news. If you create a sales funnel—it can handle some of the work for you. And when that sales funnel is built on a strong brand with well-considered strategy—it can be a consistent fount of new...