Branding in a sales funnel: A is for Action

Branding in a sales funnel: A is for Action

The fourth phase in your sales funnel is: Action. In this stage, they are ready to buy from you! Now it’s time to close the sale. Your goal at this stage is to maintain a positive experience so that they feel supported by their decision to purchase from you. In this...
Branding in a sales funnel: D is for Desire

Branding in a sales funnel: D is for Desire

The third phase in your sales funnel is: Desire. In this stage, your recipients are no longer prospects—they’re leads. They’ve been exposed several times to your messaging, and what you’ve said has been resonating with them. Now they want to know more. They are almost...

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Branding in a sales funnel: I is for Interest

Branding in a sales funnel: I is for Interest

I recently talked about how a sales funnel can create an organized, automated approach to turning strangers into customers. My preferred approach to creating a sales funnel is AIDAN (Awareness, Interest, Desire, Action, Nurture). In my upcoming messages, I’ll walk you...
Branding in a sales funnel: A is for Awareness

Branding in a sales funnel: A is for Awareness

I recently talked about how a sales funnel can create an organized, automated approach to turning strangers into customers. My preferred approach to creating a sales funnel is AIDAN (Awareness, Interest, Desire, Action, Nurture). In my upcoming messages, I’ll walk you...
What is a sales funnel?

What is a sales funnel?

Getting new customers can take time—and a lot of work. But I have good news. If you create a sales funnel—it can handle some of the work for you. And when that sales funnel is built on a strong brand with well-considered strategy—it can be a consistent fount of new...
Star Wars: A good example of Branding vs. Marketing

Star Wars: A good example of Branding vs. Marketing

We are big Star Wars fans here. And whether you are, or aren’t, you have probably started to see a deluge of marketing for Star Wars: The Last Jedi which opens on Dec. 15th. With new Star Wars movies coming out so frequently, distinct marketing is essential is...
Should you join a networking group?

Should you join a networking group?

I was recently interviewed by Ilise Benun, of Marketing Mentor, on my experience with networking. You can read the interview in full on her blog. Networking isn’t just for extroverts—there are a variety of groups and events that fit many personality types and...
What can we learn from the evolution of Star Wars?

What can we learn from the evolution of Star Wars?

A great example of brand evolution is the recent re-awakening of Star Wars within pop culture. The brand needed a rebound after the lukewarm reception of the three prequel movies. When creator George Lucas retired and sold his company, Lucasfilm, to Disney in 2012, he...