The fourth phase in your sales funnel is: Action. In this stage, they are ready to buy from you! Now it’s time to close the sale. Your goal at this stage is to maintain a positive experience so that they feel supported by their decision to purchase from you. In this...

The third phase in your sales funnel is: Desire. In this stage, your recipients are no longer prospects—they’re leads. They’ve been exposed several times to your messaging, and what you’ve said has been resonating with them. Now they want to know more. They are almost...

Now that consumers know who you are, they are ready to learn more. Your goal has shifted from drawing attention to creating curiosity so that you maintain their attention.

Awarness is about a concise, big-picture message that shares what you do at the most basic level. Your goal is to draw attention to your business from those who might need it.

A sales funnel is a strategic way to guide potential customers to make a purchase. A funnel built on a strong brand with well-considered strategy can be a consistent fount of new customers.

The visuals surrounding The Last Jedi are a great example of how marketing and branding relate—and how they’re different—in a way that’s relevant to any business.