Client love is powerful—share it.

Valentine’s Day is upon us, but love isn’t just for February.   It’s available year-round—even for your business!   Getting customer feedback may be an extra step in your process, but it’s worth it. Here’s why: It reminds them of the great experience they had. If your...

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Is your business card doing its job?

Recently, I facilitated a discussion for members of the Howard Tech Council on how to maximize your business card for marketing. It generated a conversation about the takeaways we want to create for recipients.  The next time you collect business cards at a networking...

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What’s your problem, anyway?

A client came to us thinking they needed a “basic brochure.”   And when we dove into the problem they were trying to solve, it turned out that a brochure would be a waste of ink, paper and money.   Instead, we created a marketing piece that spoke to three different...

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Branding in a sales funnel: A is for Action

The fourth phase in your sales funnel is: Action. In this stage, they are ready to buy from you! Now it’s time to close the sale. Your goal at this stage is to maintain a positive experience so that they feel supported by their decision to purchase from you. In this...

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Branding in a sales funnel: D is for Desire

The third phase in your sales funnel is: Desire. In this stage, your recipients are no longer prospects—they’re leads. They’ve been exposed several times to your messaging, and what you’ve said has been resonating with them. Now they want to know more. They are almost...

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