Client love is powerful—share it.
Valentine’s Day is upon us, but love isn’t just for February. It’s available year-round—even for your business! Getting customer feedback may be an extra step in your process, but it’s worth it. Here’s why: It reminds them of the great experience they had. If your...
Is your business card doing its job?
Recently, I facilitated a discussion for members of the Howard Tech Council on how to maximize your business card for marketing. It generated a conversation about the takeaways we want to create for recipients. The next time you collect business cards at a networking...
What’s your problem, anyway?
A client came to us thinking they needed a “basic brochure.” And when we dove into the problem they were trying to solve, it turned out that a brochure would be a waste of ink, paper and money. Instead, we created a marketing piece that spoke to three different...
Are you sharing the why?
My daughter moves a little faster in the morning if I tell her why we’re in a rush. It makes her a member of the get-out-the-door initiative instead of an unwilling participant. This concept of sharing the why works with design, too. On a recent project, I was...
Branding in a sales funnel: A is for Action
The fourth phase in your sales funnel is: Action. In this stage, they are ready to buy from you! Now it’s time to close the sale. Your goal at this stage is to maintain a positive experience so that they feel supported by their decision to purchase from you. In this...
Branding in a sales funnel: D is for Desire
The third phase in your sales funnel is: Desire. In this stage, your recipients are no longer prospects—they’re leads. They’ve been exposed several times to your messaging, and what you’ve said has been resonating with them. Now they want to know more. They are almost...
Branding in a sales funnel: I is for Interest
Now that consumers know who you are, they are ready to learn more. Your goal has shifted from drawing attention to creating curiosity so that you maintain their attention.
Branding in a sales funnel: A is for Awareness
Awarness is about a concise, big-picture message that shares what you do at the most basic level. Your goal is to draw attention to your business from those who might need it.
What is a sales funnel?
A sales funnel is a strategic way to guide potential customers to make a purchase. A funnel built on a strong brand with well-considered strategy can be a consistent fount of new customers.
Star Wars: A good example of Branding vs. Marketing
The visuals surrounding The Last Jedi are a great example of how marketing and branding relate—and how they’re different—in a way that’s relevant to any business.
Are you scared to use fonts in your branding?
With so many fonts available to use, it can be overwhelming when considering how to use them effectively. We created an infographic showing best practices so that it’s a less haunting experience!
Should you join a networking group?
Not only is networking a great way to connect with potential customers, it will help your business perfect its outreach.