With new movies on the horizon, the company evaluated their brand’s position in the marketplace and outlined the next steps to reach a new level of success.

Identifying specific traits about your audience will give you valuable insight.

Companies evolve over time. If your branding or messaging has not changed, then you may not be connecting as well as you would like to.

When your brand’s voice considers your audience, is authentic, and is consistent—it builds the foundation for trust.

Color is the first component of a brand that consumers remember. We created an infographic to present what studies have found about the psychology of color.

Content marketing can be a powerful asset for your brand. It should be serving a very specific purpose: letting people know what you do, and why you’re an expert.

Is your marketing generating results you’re looking for? Take time to analyze whether your current marketing efforts are still relevant, effective, and productive.

Is your marketing short view or long view? Learn the difference that strategy and planning can make in promoting your business.