What can we learn from the evolution of Star Wars?
With new movies on the horizon, the company evaluated their brand’s position in the marketplace and outlined the next steps to reach a new level of success.
4 steps to identifying your target audience
Identifying specific traits about your audience will give you valuable insight.
Is it time for your brand to evolve?
Companies evolve over time. If your branding or messaging has not changed, then you may not be connecting as well as you would like to.
How to speak your clients’ language
When your brand’s voice considers your audience, is authentic, and is consistent—it builds the foundation for trust.
Is blue luckier than green?
Color is the first component of a brand that consumers remember. We created an infographic to present what studies have found about the psychology of color.
Fall in love again with your content marketing
Content marketing can be a powerful asset for your brand. It should be serving a very specific purpose: letting people know what you do, and why you’re an expert.
3 questions to help evaluate your marketing
Is your marketing generating results you’re looking for? Take time to analyze whether your current marketing efforts are still relevant, effective, and productive.
Marketing, Planning and How it Compares to a Duathlon
Is your marketing short view or long view? Learn the difference that strategy and planning can make in promoting your business.