by Deb Dulin | Feb 14, 2019 | Branding
Valentine’s Day is upon us, but love isn’t just for February. It’s available year-round—even for your business! Getting customer feedback may be an extra step in your process, but it’s worth it. Here’s why: It reminds them of the great experience they had. If your...
by Deb Dulin | Jan 21, 2019 | Branding, Print
Recently, I facilitated a discussion for members of the Howard Tech Council on how to maximize your business card for marketing. It generated a conversation about the takeaways we want to create for recipients. The next time you collect business cards at a networking...
by Deb Dulin | Jan 10, 2019 | Branding
A client came to us thinking they needed a “basic brochure.” And when we dove into the problem they were trying to solve, it turned out that a brochure would be a waste of ink, paper and money. Instead, we created a marketing piece that spoke to three different...
by Deb Dulin | Dec 20, 2018 | Branding, Logo
My daughter moves a little faster in the morning if I tell her why we’re in a rush. It makes her a member of the get-out-the-door initiative instead of an unwilling participant. This concept of sharing the why works with design, too. On a recent project, I was...
by Deb Dulin | Jul 31, 2018 | Branding
The fourth phase in your sales funnel is: Action. In this stage, they are ready to buy from you! Now it’s time to close the sale. Your goal at this stage is to maintain a positive experience so that they feel supported by their decision to purchase from you. In this...
by Deb Dulin | Jul 7, 2018 | Branding
The third phase in your sales funnel is: Desire. In this stage, your recipients are no longer prospects—they’re leads. They’ve been exposed several times to your messaging, and what you’ve said has been resonating with them. Now they want to know more. They are almost...
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