Branding in a sales funnel: I is for Interest

Branding in a sales funnel: I is for Interest

I recently talked about how a sales funnel can create an organized, automated approach to turning strangers into customers. My preferred approach to creating a sales funnel is AIDAN (Awareness, Interest, Desire, Action, Nurture). In my upcoming messages, I’ll walk you...
Branding in a sales funnel: A is for Awareness

Branding in a sales funnel: A is for Awareness

I recently talked about how a sales funnel can create an organized, automated approach to turning strangers into customers. My preferred approach to creating a sales funnel is AIDAN (Awareness, Interest, Desire, Action, Nurture). In my upcoming messages, I’ll walk you...
What is a sales funnel?

What is a sales funnel?

Getting new customers can take time—and a lot of work. But I have good news. If you create a sales funnel—it can handle some of the work for you. And when that sales funnel is built on a strong brand with well-considered strategy—it can be a consistent fount of new...
Star Wars: A good example of Branding vs. Marketing

Star Wars: A good example of Branding vs. Marketing

We are big Star Wars fans here. And whether you are, or aren’t, you have probably started to see a deluge of marketing for Star Wars: The Last Jedi which opens on Dec. 15th. With new Star Wars movies coming out so frequently, distinct marketing is essential is...