by Deb | Oct 29, 2017 | Uncategorized
With so many fonts available to use, it can be overwhelming when considering how to use them effectively. We created an infographic showing best practices so that it’s a less haunting experience!
by Deb | Jan 18, 2017 | Uncategorized
A great example of brand evolution is the recent re-awakening of Star Wars within pop culture. The brand needed a rebound after the lukewarm reception of the three prequel movies. When creator George Lucas retired and sold his company, Lucasfilm, to Disney in 2012, he...
by Deb | Nov 2, 2016 | Uncategorized
In discussing the elements of good branding, we have touched on color, voice and now the focus turns to audience. Identifying specific traits about your audience will give you valuable insight. Go beyond the basic demographics: Find common personality traits....
by Deb | Oct 11, 2016 | Uncategorized
If it’s not broken, don’t fix it. That is my general stance on building and evolving a brand. When I start working with a new client, a common question I’m asked is whether the logo “feels” out of date. While some elements of logo design can become outdated (fonts,...
by Deb | May 4, 2016 | Uncategorized
We help clients stand out with great branding. That’s why I’ve been talking about the elements of a solid foundation for your brand(both in my newsletter and during a recent presentation for Baltimore/Annapolis Professionals). Last month I discussed the power of color...
by Deb | Apr 10, 2016 | Uncategorized
Green may remind us of good luck at this time of year, but it’s a distant second to blue when used in design and branding. Blue is associated with trust and dependability, while green evokes freshness and nature. Color is the first component of a brand that...
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