Fall in love again with your content marketing

Fall in love again with your content marketing

Last time I talked about how to stop and evaluate your commitments so you don’t waste time and money on unproductive marketing efforts—otherwise, you could be marketing yourself silly and making zero impact. If done incorrectly, one of these time-stealing and...
3 questions to help evaluate your marketing

3 questions to help evaluate your marketing

Is your marketing generating results you’re looking for? It should be—that is the whole point. When you are setting up your marketing budget for the year, make sure this year’s commitments are worth it.While it’s easy to do “what we’ve always done,” you should...
Marketing, Planning and How it Compares to a Duathlon

Marketing, Planning and How it Compares to a Duathlon

Is your marketing short view or long view?  In the enlightening book Brandraising, Sarah Durham lays out the difference that strategy and planning can make in promoting your business. Simply put, the short view involves reactive decision-making. It has an ad hoc...