Is blue luckier than green?

Green may remind us of good luck at this time of year, but it’s a distant second to blue when used in design and branding.

Blue is associated with trust and dependability, while green evokes freshness and nature. Color is the first component of a brand that consumers remember, followed by shapes, numbers and lastly, words.

But color preference can vary by gender and culture. Scroll down to discover what studies have found about the psychology of color.