re-imagining a restaurant brand

all about burger

Already a successful restaurant chain in the greater Washington, D.C. area, All About Burger needed a complete branding overhaul as a result of a name change. Due to the accelerated timeline, all logos, branding, signage guidelines, menus and paper products had to be redesigned and produced within 60 days. The brand was designed with flexibility in mind to assimilate into the existing interior store designs.


  • Creative direction
  • Logo design
  • Copy writing
  • Brand strategy
  • Packaging
  • Signage
  • Interior store branding

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