positioning a brand for growth


A name change to Allografts.com (previously Biologics Unlimited), an online distribution source for tissue banks, jump-started this rebranding project. The rebrand considered the positioning of the company as a resource to hospitals and surgeons worldwide.

A supplemental, warm color palette is used to emphasize the variety of resources the company provides.


  • Logo Design
  • Brand Strategy
  • Print Collateral
  • Digital Design
Deb was very patient and let me take my time evaluating multiple iterations. She could explain the reasons behind her design choices, and incorporate my own preferences. The end product is something that I’m very happy with and all of my customers really like.

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