A client came to us thinking they needed a “basic brochure.”
And when we dove into the problem they were trying to solve, it turned out that a brochure would be a waste of ink, paper and money.
Instead, we created a marketing piece that spoke to three different audiences, fed the sales funnel, and could be used again and again in different scenarios! Success!
“A problem well-stated is a problem half-solved.”
– Charles Kettering, Inventor
When we start by understanding the problem, we are able to find the best vehicle for solving that problem.
Sometimes you end up with a brochure.
Sometimes you don’t.
But when we work together, you will always end up with a solution—something that actually works!
5 questions to ask before you start a project:
When you begin a new marketing project, identify your problem by asking these questions:
- What isn’t working now?
- What are you hoping to achieve?
- Who are you trying to reach?
- Where are you going to use it?
- Can the solution also support the bigger picture?