A client came to us thinking they needed a “basic brochure.”
And when we dove into the problem they were trying to solve, it turned out that a brochure would be a waste of ink, paper and money.
Instead, we created a marketing piece that spoke to three different audiences, fed the sales funnel, and could be used again and again in different scenarios! Success!

“A problem well-stated is a problem half-solved.”
– Charles Kettering, Inventor 

When we start by understanding the problem, we are able to find the best vehicle for solving that problem.

Sometimes you end up with a brochure.

Sometimes you don’t.

But when we work together, you will always end up with a solution—something that actually works!

5 questions to ask before you start a project:

When you begin a new marketing project, identify your problem by asking these questions:

  1. What isn’t working now?
  2. What are you hoping to achieve?
  3. Who are you trying to reach?
  4. Where are you going to use it?
  5. Can the solution also support the bigger picture?